Who it’s for
Representative shapes drawn from real engagements. Find the one closest to your situation, then come back to us with what's different.
Boutique hospitality
A representative shape for boutique hotels: what to hire when guests book at midnight and the duty manager is asleep. Realistic outcomes for a 30-room property running lean.
E-commerce SMBs
For product brands with active social channels, inbound enquiries, and a small team that's stretched. A Tier 2 hire that handles enquiries, common questions, and order-related support without forcing every channel through one inbox.
Expanding agencies
The shape of a Tier 3 hire when an agency is scaling a service offering and not the wage bill. Add capacity to a retainer team without adding salaries.
Regulated practices
For legal, medical, financial, and other regulated practices where data residency, audit trails, and on-premise control are non-negotiable. Tier 4 is the only honest answer.
Solo founders before the first hire
What to put in place when you're the entire team and the inbox is winning. A representative shape for solo founders preparing to grow without immediately growing headcount.
Don’t see your shape?
Submit a Hiring Brief. We’ll come back within one business day with the closest representative shape and an honest timeline.
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