AI Sales Agent
handles replies and pipeline once outreach lands a conversation
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AI Outreach Agent
The cold outreach specialist. Identifies prospects through publicly visible signals, drafts personalised first-touch emails, sends them at sensible cadence, and never blasts generic templates. The opposite of a spam machine.
What this agent does
The job description
- Researches potential prospects from defined sources (industry directories, search results, public mentions, your existing customer profile)
- Enriches each prospect with publicly available context: business size, recent activity, website state, visible challenges
- Drafts a personalised first-touch email that names a specific, real reason this prospect is being contacted
- Refuses to send anything that reads as generic or template-driven
- Tracks open rates, replies, and unsubscribes per campaign
- Honours every unsubscribe immediately
- Hands replies to the AI Sales Agent or to a human for follow-up
Skills
What this agent is good at
Pattern-matching against an ideal customer profileReading public signals about a business (rating shifts, expansion announcements, hiring posts, website changes)Writing personalised opening lines that feel observed, not scriptedKnowing when NOT to send (insufficient personalisation, recently contacted, on suppression list)
Integrations
Where this agent plugs in
Email (Gmail, Outlook, custom SMTP)CRM (HubSpot, Salesforce, Pipedrive, Twenty, Odoo)Public business directories and signal sourcesLinkedIn (read-only research)Slack or Teams for daily digests
Custom integrations to other tools are scoped during discovery.
"Drafted twelve outreach emails this morning. Three I held back because I could not find a strong enough personalisation hook. The other nine reference something specific: a recent hiring post, a new venue announcement, a particular service they have just started offering. Generic outreach is worse than no outreach. I would rather send fewer."
Who hires this
Who this fits
- B2B services businesses where cold outreach is sometimes needed but rarely done well
- Founders selling services to specific industries with identifiable signal sources
- Agencies who want sustainable outreach without the cost or risk of hiring an SDR
Honest limits
What this agent does not do
- Does not buy or use purchased contact lists, ever
- Does not send generic template emails. Every email must be specific
- Does not contact prospects on a suppression list or who have unsubscribed
- Does not automate outbound on LinkedIn (uses LinkedIn for research only)
- Does not impersonate a human - if asked, it answers honestly
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